DESIGN TOOLS
Figma
Jira/YouTrack
Miro
Confluence
Google Analytics
Hotjar
Usertesting.com
Dscout
Projects
Some case studies are being refined for clarity and presentation. I'm happy to walk through the underlying thinking, decisions, and impact live.
internal tool
Task Center — Exchange Platform
Making task management clear for Ops teams I designed a centralized dashboard to replace scattered spreadsheets and emails. After iterating based on feedback, engagement increased by 100%, helping teams track ownership, meet deadlines, and act quickly on urgent issues.
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NEW FEATURE
AI Trending Topics
Highlighting what matters most in reviews I designed an AI-powered feature that surfaces trending topics from thousands of resident reviews. This helps property managers quickly spot issues like "Cleanliness" or "Noise" and take action faster.
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REDESIGN
Community Page Navigation
Making complex property info easy to explore I redesigned the community page navigation to simplify how renters browse floor plans, pricing, and reviews. The updated design improved usability, reduced drop-off, and gave property managers a clearer way to showcase their communities.
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REDESIGN
Homepage Redesign — ApartmentRatings.com
I redesigned the homepage to highlight Verified Reviews and the epIQ Index, boosting trust and educating first-time renters. The new layout surfaces top-rated communities, improves calls-to-action, and drives stronger engagement.
View Case Study →About me
Designer. Creator. Explorer of cultures, ideas, and experiences.
I'm a Product Designer who specializes in designing large-scale marketplace and internal systems. I've worked across health, home, and commerce platforms (including WebMD, Medscape, ApartmentRatings), creating data-driven tools that simplify complex workflows, improve operational efficiency, and build trust at scale.
My work spans internal ops dashboards, order management tools, and trust-focused features, with measurable impact from doubling engagement (+100%) to improving efficiency by 80% and supporting products used by millions of users.
Outside of day-to-day product work, I stay close to creator- and seller-facing platforms, which sharpens how I think about incentives, real-time workflows, and user behavior in live marketplaces.
EXPERIENCE
Product Designer — Internet Brands (WebMD)
Sept 2021 – PresentDesigned and launched the Exchange Task Center dashboard, doubling traffic (+100%) and improving operational accountability across teams.
Replaced manual Excel-based workflows with a digital Order Management Tool, increasing efficiency by 60% and reducing errors by 80%.
Designed Verified Reviews to strengthen trust and transparency, impacting 17M+ users and 5K+ clients.
Partnered closely with product managers, engineers, and stakeholders to define requirements, iterate on solutions, and ship scalable features.
Improved content discovery and engagement (+15%) by redesigning community navigation and information architecture.
Led homepage redesign for ApartmentRatings, integrating Verified Reviews and epIQ to improve renter education and decision-making.
Launched AI-powered Trending Topics in Reviews to improve discoverability and insight extraction from user feedback.
Built a client-facing Banner Scheduling Tool, increasing ad scheduling efficiency by 80%.
UX/UI Designer — Lipidy
Feb 2020 – Sept 2021Led UX design and research for a health tracking app used by thousands, translating complex medical data into clear, actionable experiences.
Conducted user research and iterative prototyping to improve usability, engagement, and feature adoption.
Account Manager — Professional Produce
May 2015 – June 2020Built client relationships and supported operational workflows in a fast-paced business environment.
SKILLS
UX Research
Interaction Design
Prototyping
Information Architecture
Accessibility
Design Systems
Agile Collaboration
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