Jasmin Aydinli

UX/UI Designer focused on simplifying workflows and building trust

I design intuitive, data-rich experiences across health and home platforms (WebMD, Medscape, ApartmentRatings) that empower users and deliver measurable impact — from doubling engagement (+100%) to improving transparency for 17M+ renters.

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Task Center Exchange Platform
NEW TOOL

Task Center — Exchange Platform

Making task management clear for Ops teams I designed a centralized dashboard to replace scattered spreadsheets and emails. After iterating based on feedback, engagement increased by 100%, helping teams track ownership, meet deadlines, and act quickly on urgent issues.

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AI Trending Topics
NEW FEATURE

AI Trending Topics

Highlighting what matters most in reviews I designed an AI-powered feature that surfaces trending topics from thousands of resident reviews. This helps property managers quickly spot issues like "Cleanliness" or "Noise" and take action faster.

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Community Page Navigation
REDESIGN

Community Page Navigation

Making complex property info easy to explore I redesigned the community page navigation to simplify how renters browse floor plans, pricing, and reviews. The updated design improved usability, reduced drop-off, and gave property managers a clearer way to showcase their communities.

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Home Page Redesign
REDESIGN

Homepage Redesign — ApartmentRatings.com

I redesigned the homepage to highlight Verified Reviews and the epIQ Index, boosting trust and educating first-time renters. The new layout surfaces top-rated communities, improves calls-to-action, and drives stronger engagement.

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About me

Designer. Creator. Explorer of cultures, ideas, and experiences.

I'm a UX/UI Designer who loves turning complexity into clarity. I've designed for health, home, and marketplace platforms (WebMD, Medscape, ApartmentRatings, Demandforce), creating intuitive tools that simplify workflows, build trust, and deliver measurable impact. From boosting engagement by 50% to improving efficiency by 80%, my work has helped millions of users make smarter decisions.

Beyond design, I've lived in many places and love exploring new cultures, which gives me a unique perspective on global user needs. Outside of work, I create digital content for fun — like growing my Yorkie's TikTok (@chapoofficial) to 20K followers — and experiment with AI to make my own music. Whether I'm designing products, traveling, or building something playful on the side, I'm always driven by the same thing: curiosity and connection.

About Me

EXPERIENCE

UX/UI Designer — Internet Brands

Sept 2021 – Present
Doubled traffic (+100%) and improved Ops accountability by designing and launching the Exchange Task Center dashboard.
Increased efficiency by 60% and reduced errors 80% by replacing manual Excel workflows with a digital Order Management Tool.
Enhanced renter trust signals by 25% through Verified Reviews, a transparency feature impacting 17M+ users and 5K+ clients.
Boosted content engagement and increased traffic 15% by redesigning community navigation and streamlining the information hierarchy.
Elevated renter education and engagement by redesigning the ApartmentRatings homepage, integrating Verified Reviews and epIQ.
Improved discoverability and decision-making by launching AI-powered Trending Topics in Reviews.
Increased ad scheduling efficiency 80% by building a client-facing Banner Scheduling Tool for Exchange.

UX/UI Designer — Lipidy

Feb 2020 – Sept 2021
Improved daily health tracking for thousands of users by leading UX design and research for the Symptometer app, delivering a clean, data-driven interface.
Strengthened product usability and engagement by conducting user research and iterative prototyping, aligning features with real patient needs.

Account Manager - Professional Produce

May 2015 - June 2020
Managed U.S. Military and international logistics contracts, ensuring compliance and timely delivery.
Strengthened client relationships, negotiated long-term contracts, and boosted fill rate by 30%.

DESIGN TOOLS

Figma
Jira
Youtrack
Agilflow
Miro
Confluence
Google Analytics
Hotjar
Usertesting.com
Dscout

SKILLS

UX/UI Design
User Research
Wireframing & Prototyping
Design Systems & Component Libraries
Information Architecture
Usability Testing & Iteration

Let's chat?

Get in touch

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