Homepage Redesign — ApartmentRatings.com

Context & Problem

The homepage didn't fully showcase ApartmentRatings' two biggest differentiators — Verified Reviews and the epIQ Index. As a result, renters weren't gaining trust at first glance, and first-time visitors weren't being educated about what set the platform apart. This led to missed opportunities for engagement and conversions.

Solution (V1)

• Highlighted Verified Reviews with visible badges and a short explainer on why they matter.
• Created a dedicated "What is epIQ?" section with a simple description and link to learn more.
• Showcased top epIQ communities with ratings, images, and epIQ scores prominently on the homepage.
• Improved CTAs with more action-oriented language (e.g., "Explore Verified Reviews," "Find Top-Rated Apartments").
• Proposed adding visual tools & guides (Rent Calculator, Comparison Tool, First-Time Renter Guide).

Before Re-Design

After Redesign (Desktop)

After Redesign (Mobile Version)

Iteration (V2 – In Progress)

• Testing placement of epIQ explainer for maximum visibility.
• Exploring interactive components to help renters quickly compare communities.

My Role

Led the UX redesign for the homepage. Focused on increasing trust signals, educating renters on the epIQ Index, and creating a more engaging, conversion-focused layout. Partnered with product and engineering to refine and implement.

Impact

• Stronger trust signals — users can quickly see which reviews are verified.
• Better education — first-time visitors now understand epIQ and how to use it.
• Higher engagement — top-rated communities are more visible and encourage exploration.
• Clearer calls-to-action — renters are guided to relevant tools and resources.

How We'll Measure Success

• Increased click-through rates on "What is epIQ?" and Verified Review badges.
• Higher engagement with top-rated community listings.
• Longer average session duration on homepage content.
• Positive renter feedback post-launch about understanding epIQ.