Capabilities
UX research synthesis
Information architecture
Workflow & systems design
Operational UX
Behavioral UX
Systems thinking
Experimentation & validation
Cross-functional collaboration
Product designer for marketplace and internal systems
I simplify operational complexity into scalable workflows—working with PM and engineering to ship research-informed systems with measurable impact.
Internet Brands · WebMD · Medscape · ApartmentRatings
Selected work
Enterprise operations and marketplace UX—behavioral research, systems design, measurable outcomes.
Task Center — Exchange Platform
+100% in-platform engagement
Unified fragmented ops workflows in one system—ownership, status, and accountability for Exchange teams.
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Community Page Navigation
+15% engagement on priority content
Reordered community IA around renter behavior—faster paths to reviews, media, and floor plans.
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AI Trending Topics
Surfaced recurring review patterns at scale—discovery that respects resident voice on trust-critical pages.
Read case study →How I work
I translate ambiguous ops and marketplace problems into shippable systems—research, IA, and workflow design in close partnership with PM and engineering.
Travel sharpens how I read context and behavior in unfamiliar places. I experiment with AI tools to stress-test ideas earlier, and making content keeps me honest about how people scan, skip, and come back—signal I bring into workshops and reviews, not just wireframes.
- Systems thinking first—clarify the workflow before expanding the UI
- Behavioral and operational research to prioritize what actually moves metrics
- Collaborative delivery with PM, engineering, and stakeholders through launch
Experience
Product Designer — Internet Brands (WebMD)
Sept 2021 – PresentTask Center — centralized Exchange ops; +100% engagement.
Order Management — replaced Excel; +60% efficiency, −80% errors.
Verified Reviews — trust at 17M+ users, 5K+ clients.
Community IA — +15% engagement on priority renter journeys.
Homepage strategy — Verified Reviews and epIQ for renter trust.
Banner Scheduling — client workflow; +80% efficiency.
UX/UI Designer — Lipidy
Feb 2020 – Sept 2021Health tracking app — simplified complex medical data into clear daily-use flows.
Account Manager — Professional Produce
May 2015 – June 2020B2B client operations — translated business needs into reliable cross-functional delivery.
Research practice
Usability testing, journey mapping, behavioral inquiry, prototyping, and analytics synthesis—supported by design and research tooling when the problem requires it, never as the story itself.
Open to senior product design opportunities