Community Page Navigation Redesign – ApartmentRatings.com

Context & Problem

The community page navigation was cluttered and inconsistent, making it difficult for users to find key content like photos, videos, reviews, and floor plans. This slowed decision-making and led to missed engagement opportunities.

Solution (V1)

I redesigned the navigation to create a cleaner, more intuitive experience by:

• Grouping related content into clear categories (e.g., Photos & Videos).
• Prioritizing high-value sections (Reviews, Photos/Videos, Floor Plans) based on analytics.
• Streamlining mobile navigation with collapsible menus for smaller screens.
• Aligning typography, spacing, and icons to ensure design consistency.

Before Redesign

After Redesign

Default IF no spill over - all content fits

Default (only right active) IF after expanding ever a spill over

Left and Right Active

Only Left Active

When Scrolling below

Mobile version

Iteration (V2 – In Progress)

Based on feedback and analytics, we're further refining the navigation to:

• Improve visibility of secondary content without clutter.
• Test different layouts for faster access to high-traffic sections.

My Role

Sole UX designer for the redesign. I conducted a competitive analysis, reviewed analytics to identify high-traffic areas, and collaborated with product and engineering to bring the new navigation to life.

Impact

• Increased traffic to community pages by 11% post-launch.
• Faster access to key content, improving decision-making.
• Higher engagement with high-value content (photos, videos, reviews).
• Better usability on mobile devices.
• Stronger alignment with modern design patterns and brand guidelines.

How We'll Measure Success

• Increased click-through rates to high-value sections (e.g., Reviews, Photos/Videos).
• Decreased bounce rate on community pages.
• Improved time-on-page for review and photo sections.
• Positive feedback in usability testing post-launch.